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Is everyone in your workplace the same age and demographic? We're guessing for most workplaces, the answer is "no." However, more often than not our benefits messaging assumes that everyone is in the same stage of life, with the same salary and health care needs.

Using HSA messaging as a guide, we’ll look at how to approach segmenting your workforce into smaller groups, based on how they might interact with a particular benefit type. Then, we’ll show you some tips and tricks to get the right message to them to meet their needs and help them understand and activate on their benefits.

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